Having various pursuits, It was never easy for me to create a personal brand. Today, I am leveling-up my online visibility, starting with a website and a facebook page.
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With reference to the Johari Window model, Personal Branding is showcasing your Open and Hidden Self, while being responsive to feedback.
Personal Branding Checklist:
- Self Identity & Image
- Personal Brand Name
- Tag line / slogan
- Colors / Theme / Tone
- Mision and Vision
- Core Values
- Clarify the Message, Specify Product and/or Service
- Identify & Capture Audience
- Communication Channels
- social media (fb, yt, ig, linkedin, twitter)
- website / phone / email
- physical office
- etc
- Build and maintain your image
A Personal Brand is your true story + public perception. It is helpful for career advancement, promoting a noble cause, or simply for self-expression and self-actualization.